Beauty

"In a world of beauty in which isolation is linked to digital reality and fashion's visionary imagination is emphasised by avatars, the Kemon woman regains an intimate, more authentic space. Oriental-inspired transcendence opts for raw fabrics and essential lines. Only urban cut details remind us that the escape from technology is spontaneous, and the Zen moment can be carried over into everday life thanks to beauty rituals."

(Alessia Caliendo, stylist)

Treccani Encyclopaedia / bellézza femmine noun [from ‘bello’]. – 1. Being beautiful, the quality of what is beautiful or what appears to be so to the senses and to the spirit: beauty is a sort of visible harmony that smoothly pierces human hearts. (Ugo Foscolo) The quality of something that appears or is considered beautiful by the senses and the soul. The connection between the idea of beauty and that of good, suggested by its etymological origin (the Latin bellus "beautiful" is a diminutive form of an ancient form of bonus "good"), refers to the conception of beauty as the order, harmony and proportion of the parts, which is fully expressed in Greek philosophy. As a result, the idea of beauty has become an autonomous category, characterised by the ability of beauty to be perceived by the senses.