Hair trends
Left, from the shoot at WabiSabiCulture (photo Rosi Di Stefano): "A natural elegance that reveals thick, well-groomed hair. Intense colours from the perfect mix of the depth of the base colour contrasting with the delicate, lighter vibrations along the length of the hair." (Mauro Galzignato)
Outfit: Maatroom total look.
Outfit: Maatroom total look.
Next Spring/Summer 2022, your hair colour will have greater importance as a well-established means of individual expression, as will home treatments that will show an inversely proportionate increase compared to the time spent in the hair salon. The latter will decrease in absolute value, although it will increase in quality (with fewer steps, yet more decisive interventions). The hairdresser will then become more of a consultant.
With the new regulations for life post-pandemic, Spring/Summer 2022 has also confirmed a trend of growing interest in health and wellbeing. There will also be more interest in and a higher demand for beauty products that give comfort, reassurance and joy. The enforced, temporary closure of salons throughout the world has led many people to rethink their DIY hair care and there has been a rise in those who have gone back to their natural colour. This change in mentality will continue throughout 2022.
The market is becoming increasingly aware that the longer time spent at home due to the pandemic or the increase in smart working (a trend that will rise regardless of the increase or not in infection rates) requires higher quality "professional" products which, in the past, could only be found in hair salons or spas. Nowadays, they are far more widespread via other channels, although they lack the advice that only an expert professional, skilled in the continual use of these products, can guarantee.
Furthermore, the fear of "zoonotic" diseases (infections or illnesses transmitted directly or indirectly from animals to man, e.g. by consuming contaminated food or by contact with infected animals), especially in the world of hair colouring, can be seen in the greater attention paid to the market of vegan and natural dyes and colourings. The data from Google Trends shows that research regarding natural and vegan hair colourings (e.g. "natural dyes for blonde hair" and "natural ways to dye your hair") have increased by between 40% and 150% over recent months compared to the pre-lockdown period (WGSN data). The evolution of this trend in 2022 will lead consumers to request products with these features, but at the same time with the explicit request not to sacrifice sustainability with results.
Hence the contemporary definition of a hairdresser: not only technically skilled at colouring and styling, but also expert (not merely in hair, but also in looks and styles) and sales consultant (in advising the right product and explaining how to use it). So, their presence will not be restricted to the time the customer spends in the salon, but also and above all to the daily treatment the customer will carry out at home following their instructions.
With the new regulations for life post-pandemic, Spring/Summer 2022 has also confirmed a trend of growing interest in health and wellbeing. There will also be more interest in and a higher demand for beauty products that give comfort, reassurance and joy. The enforced, temporary closure of salons throughout the world has led many people to rethink their DIY hair care and there has been a rise in those who have gone back to their natural colour. This change in mentality will continue throughout 2022.
The market is becoming increasingly aware that the longer time spent at home due to the pandemic or the increase in smart working (a trend that will rise regardless of the increase or not in infection rates) requires higher quality "professional" products which, in the past, could only be found in hair salons or spas. Nowadays, they are far more widespread via other channels, although they lack the advice that only an expert professional, skilled in the continual use of these products, can guarantee.
Furthermore, the fear of "zoonotic" diseases (infections or illnesses transmitted directly or indirectly from animals to man, e.g. by consuming contaminated food or by contact with infected animals), especially in the world of hair colouring, can be seen in the greater attention paid to the market of vegan and natural dyes and colourings. The data from Google Trends shows that research regarding natural and vegan hair colourings (e.g. "natural dyes for blonde hair" and "natural ways to dye your hair") have increased by between 40% and 150% over recent months compared to the pre-lockdown period (WGSN data). The evolution of this trend in 2022 will lead consumers to request products with these features, but at the same time with the explicit request not to sacrifice sustainability with results.
Hence the contemporary definition of a hairdresser: not only technically skilled at colouring and styling, but also expert (not merely in hair, but also in looks and styles) and sales consultant (in advising the right product and explaining how to use it). So, their presence will not be restricted to the time the customer spends in the salon, but also and above all to the daily treatment the customer will carry out at home following their instructions.