Wabisabi Culture
Both the brand and I really wanted to shoot the new Kemon campaign in the Ryokan centre. We needed to choose a location with a strong impact, yet at the same time that was a place of relaxation, nature and beauty. The images show Kemon's journey, which links perfectly with the concept of the place. An intense experience for the entire team, who found themselves catapulted into a "place-non-place."
(Rosi Di Stefano, photographer)
(Rosi Di Stefano, photographer)
"The WabiSabiCulture centre in San Ginesio, nestling in the green hills of the Marches region, was created by the ingenious Serenella Giorgetti and her husband Riccardo. A special place for those who wish to devote themselves to Zen meditation and fully engage with nature. WabiSabiCulture is currently the only centre of its kind in Europe. It's a place of peace, meditation and contemplation, in which to rediscover a balance between body and mind (...)." (AMICA, October 2018)
"WabiSabiCulture is a sensorial experience to seek peace and psycho-physical wellbeing by practising Wabi Sabi. This ancient Japanese philosophy expresses simple, poetic, ideal aesthetics, linked to the preparation of green tea [sado], the tea ceremony [cha-no-yu], Zen Buddhist meditation [dhyana] and a serene life. It seeks and enhances the spontaneous beauty of an ever-changing, fragile nature [wabi], the beauty of imperfection and irregularity which become unique features and as such are precious and exclusive. Observing what is wonderful in everyday life becomes an artistic and spiritual path where Beauty fades over time [sabi], and everything metamorphoses, enriches and enables us to recognise and appreciate the beauty of impermanence, of becoming. Six years of research and work on a unique project in Italy of European importance, devoted to the study of rural Japanese architecture according to the aesthetic ideal of wabi sabi, with wide, impressive beams, lime and straw plastering and tatami floored rooms. The study also included the chado [tea preparation], boro indigo dye fabrics, hagi ceramics linked to the tea ceremony and to the careful selection of precious, green teas with organic certification from the Uji valley, Kyoto. WabiSabiCulture constitutes cross-sectional research to discover, study and experiment ancient oriental philosophies linked to different countries and cultures, which merge in a congenial path of peace via Zen and the meditative Arts" (www.wabisabiculture.org).
WabiSabiCulture is in via Papa Giovanni XXIII in San Ginesio, in the province of Macerata. Right: photos backstage by Mark David Alunni, Edoardo Gori, Elisa Imperi / www-itm.srl from the Kemon shoot at WabiSabiCulture.
"WabiSabiCulture is a sensorial experience to seek peace and psycho-physical wellbeing by practising Wabi Sabi. This ancient Japanese philosophy expresses simple, poetic, ideal aesthetics, linked to the preparation of green tea [sado], the tea ceremony [cha-no-yu], Zen Buddhist meditation [dhyana] and a serene life. It seeks and enhances the spontaneous beauty of an ever-changing, fragile nature [wabi], the beauty of imperfection and irregularity which become unique features and as such are precious and exclusive. Observing what is wonderful in everyday life becomes an artistic and spiritual path where Beauty fades over time [sabi], and everything metamorphoses, enriches and enables us to recognise and appreciate the beauty of impermanence, of becoming. Six years of research and work on a unique project in Italy of European importance, devoted to the study of rural Japanese architecture according to the aesthetic ideal of wabi sabi, with wide, impressive beams, lime and straw plastering and tatami floored rooms. The study also included the chado [tea preparation], boro indigo dye fabrics, hagi ceramics linked to the tea ceremony and to the careful selection of precious, green teas with organic certification from the Uji valley, Kyoto. WabiSabiCulture constitutes cross-sectional research to discover, study and experiment ancient oriental philosophies linked to different countries and cultures, which merge in a congenial path of peace via Zen and the meditative Arts" (www.wabisabiculture.org).
WabiSabiCulture is in via Papa Giovanni XXIII in San Ginesio, in the province of Macerata. Right: photos backstage by Mark David Alunni, Edoardo Gori, Elisa Imperi / www-itm.srl from the Kemon shoot at WabiSabiCulture.